Google is one company that is always on our minds. Whenever we have a question, or need directions, or want to see a picture of something, almost the entire world first thinks to "Google it." In fact, this expression has become so common that "Google" has been officially recognized by the Oxford English Dictionary as a verb in the English language.
This should give us an idea of how significant Google has become in our modern lives. But just how deep does Google's dominance go? After all, Google is much more than just a search engine. It's also an email client (Gmail), a social video site (YouTube), an office suite (Google Drive), a mobile operating system (Android), and much, much more.
To help illustrate the extent and reach of Google, we've compiled a list of 27 statistics that will really take you back. Read each one and try to place it into context and you will soon see just how influential this company is.
Although the stats surrounding Google search and its other products are impressive, we should never forget that Google is a massive company that controls a huge amount of capital in today's market. Here are some stats about the company to show you just how big it is:
1. Google's Market Value is currently $858 Billion
That's nearly a trillion dollars. But what's probably most interesting about this statistic is that Google's market value is growing. Just five years ago, in 2015, the company was valued at less than $400 billion. The arrow continues to point up, especially as Google gets more involved in the smart devices market and expands its control over internet search.
2. Google Makes Over $110 Billion a Year on Advertising
The folks at Google realized a long time ago that controlling the catalog of the internet was going to be big business, one driven mainly by advertising.
Google advertising works in a few ways. For one, they sell ad space on search results pages to companies to provide its customers (the business) with better visibility in front of their clients. This is the program that used to be called Google AdWords but that is now referred to more simply as Google Ads.
In addition, Google collects information about your search history (and anything you do with Google, really) and uses that to deliver personalized ad experiences for websites that partner with it. This one of the reasons why you often start seeing ads for something you've recently searched for on your favorite sites.
Other companies, such as Facebook, do this as well, but judging by the massive amount of revenue this generates for Google, it's safe to say they are one of the best.
3. Google's Parent Company, Alphabet, Profits About $30 Billion a Year
While most of us tend to think about Google as its own company, it's important to remember that Google is actually just one large part of a much bigger whole: the company Alphabet. The other major player in the Alphabet family is YouTube, but Alphabet is also the holding company for many more companies.
Put together, all these companies make up the conglomerate Alphabet, which profits about $30 billion a year. And this number is growing every year. In 2017, just two years ago, the company made a little more than $12 billion in profit.
4. Alphabet is the Fourth-Largest Company in the World
Not surprisingly, combining the power of YouTube and Google has turned Alphabet into one of the largest companies in the world in terms of market value, revenue, and profit. The only companies considered to be larger than it are Amazon (of course), Apple, and Microsoft. Alphabet's goal is likely to try and overtake these competitors, but Amazon will be a tough one to beat.
5. Google Employs More than 100,000 People
Despite being one of the largest and most profitable companies in the world, Google only has about 100,000 employees. This is still not a small workforce by any means, but Alphabet doesn't come anywhere close to being one of the world's largest employers.
That Google can be so profitable with so few people speaks to the company's culture, which is world-famous for being employee-focused and extremely productive. Jobs at Google continue to be some of the most sought after in the world, and it appears things will stay the same moving forward.
6. Alphabet Is Made Up of More than 200 Companies
Although the two big names at the top of the Alphabet roster are Google and YouTube, Alphabet is actually much larger. The leaders of Google formed Alphabet to serve as a holding company for other riskier endeavors that Google wants to explore. Some examples include Waymo, a company working to build self-driving cars, and Side Walk Labs, which specializes in innovative urban planning.
Google also makes it a habit of buying up promising startups and funding them to see if they can be successful in the market.
All of this means that Alphabet now owns over 200 companies, many of which do not turn a profit, meaning Google and YouTube carry them as they grow roots. That's quite impressive when you think about it.
Most of us know Google as a search engine, and there's a good reason for that. Google is the predominant search engine in the world, and it shows no signs of giving up the massive lead it has built over the years. Here are some stats about Google as a search engine:
7. There Are More Than 2 Trillion Google Searches Each Year
That's trillion with a "t." To put it in perspective, that works out to more than five billion searches every day, 228 million every hour, three million every minute, and 63 million every second.
These numbers seem astronomical and almost unbelievable at first glance, but in reality they make a lot of sense. Five billion searches a day means every adult in the world makes one search per day. But most of us do multiple, and many do none, hence the average.
That so many people search is not surprising. However, that they search almost exclusively on Google is, and that's why Google has become so dominant in today's digital world.
8. Google Owns More than 90 Percent of the Worldwide Search Market
We all knew Google was dominant, but did you know it was this dominant? Google owns 90 percent of the world's searches, and they are so entrenched that it's hard to see it falling from this spot. The next few search engines on the list, Bing, Yahoo!, Baidu, and DuckDuckGo, have no more than two percent market share each.
9. Search Traffic Has Grown by 2000 Percent in the Past 20 Years
The growth in the number of Google searches has been caused by two factors. First, people are using the internet more now than they ever have before, meaning there are more queries in total. But Google has been snatching up more and more of this new traffic over time, leading to a 2000 percent increase in its search traffic over the past twenty years.
Today, Google processes more than 2 trillion searches per year. In 1999, that number was just one billion.
10. The Average Person Performs 3-4 Google Searches Per Day
This actually might seem low to some people. But remember it's an average. You might search for something fifteen times in one day but then only once the next. But still, this average is useful in reminding us how Google is the go-to spot for information on the internet, something that Google set out to do when it first started becoming a major player in the internet world.
11. 15 Percent of All Searches Are Unique
The most common searches people make are for the weather and locations, but interestingly, a good portion of all searches, around 15 percent, are entirely unique. This is good news for people who are looking to use search engines to boost traffic to their website. It means people are constantly looking for new content to consume on the internet, and that they are using Google to try and find it.
12. Google Images Make Up More than 20 Percent of All Searches
Most of us tend to think of Google as a source of information, which it primarily is. But it's also one of the top places people go when they are looking for visual content. In total, 20 percent of the 2 trillion searches Google processes each year are for images. This is useful information for people looking to use Google to grow a business, as image searches represent an exciting opportunity to recruit new traffic.
Another reason why Google is such a major player in people's lives today is because of Gmail. Launched back in 2005, Gmail is one of the world's most popular email clients. Here are some stats to demonstrate just how much influence this program has:
13. There Are More than 1.5 Billion Active Gmail Users
This makes it far and away the most popular email server in the world. To give you an idea, here is how the market breaks down:
14. Gmail Accounts for 27 percent of All Email Opens
This is an interesting stat because it shows that Gmail is the email client most people actively use. Many of us have an additional email address, perhaps from work or on other servers such as Yahoo! or Hotmail. But 27 percent of all the emails sent around the world are opened on Gmail. Google's top competitor in the email space, Yahoo!, accounts for just 1 percent of all email opens. Now that's dominance.
15. The Average Gmail Account is Worth Over $3,500
This figure was calculated by taking into account all the time we spend writing, reading, and sorting emails. The average amount of hours was then multiplied by an average hourly wage, and it was found that we spend about $3,500 worth of our time on email. This is why it's so devastating if your email account is hacked or if you lose things you didn't back up. It's not just a headache but also hours and hours of your life thrown down the drain.
16. Gmail AI Blocks More Than 100 Million Spam Emails Every Day
One of the reasons people tend to go with Google over other companies is not because it is the largest and most popular option but rather because it is generally viewed as secure.
Most of us experience this on a daily basis: Google sorts emails into "Social," "Promotions," and "Inbox," helping you see the important stuff more easily. But it also does a wonderful job of identifying bad emails that could do you and/or your computer considerable harm if you opened them.
In total, Google's software blocks about 100 million of these emails a day. Don't see how this is possible? Go into the spam folder of your account and see how much is in there. And then multiply that by the 1.5 billion email users in the Gmail system.
Google Maps Stats
Another aspect of Google that has become integral to our lives is Google Maps. We use it to find places we want to visit, both in our hometowns and also when we travel. And many of us rely on it for turn-by-turn navigation when we're trying to get to a place for the first time.
Google Maps is also incredibly useful because it updates as you go, providing you with new routes that will get you to your destination as fast as possible.
Here are a few stats about Google Maps to blow your mind:
17. Google Maps Is Made Up of 20 Petabytes of Data
You might be wondering what a petabyte is, and if you are, you're not alone. A petabyte is 1 quadrillion bytes, which, yes, is a ton of data.
Google Maps, which contains all the satellite imagery collected from Google Earth, is made up of a ton of data, 21 petabytes to be exact. That's 21 million gigabytes and 20,500 terabytes. Many modern phones come with 64 GB of storage, which means you would need 328, 125 of these phones to store all the data Google uses for its Google Maps product.
18. Google Maps Accounts for 13 percent of all Google Searches
This one might not be as surprising as the stat about images, considering how many of us use Google Maps as our go-to directory when looking up a location. However, 13 percent is a lot. This means there are roughly 260 billion Google Maps searches each year (13 percent of 2 trillion). That's a pretty insane number. And to think that not long ago people would automatically go to MapQuest for their mapping and navigation needs.
Another household name in the Google family is Chrome, the company's signature web browser. Offered as an open-sourced program (meaning it's free), Chrome is many people's first choice when it comes time to pick a browser. Here are some stats about how deeply it has penetrated the market.
19. Chrome Controls About 64 percent of the Browser Market
Although this is a considerably smaller market share as compared to search, with 64 percent of the browser market, Google is still the dominant force. Here's a breakdown of the rest of the browser market to show you how far ahead Chrome is as compared to its competitors:
20. Chrome Protects About 200 Million People Each Month from Malicious Websites
Much like Gmail, Chrome is a top choice for people because they consider it to be secure. Chrome analyzes the host of the information you access and places a high premium on security. In fact, if a website does not have SSL/TSL encryption, there's a chance it will not rank well on Google, leading to less traffic. In general, Chrome is quite successful in keeping people safe. According to Google, it protects 200 million people each month from bad websites.
21. There Are More Than 5 Billion Mobile Installs of Google Chrome
This is interesting because Google Chrome is not the default browser on a lot of mobile devices. For example, Samsung phones usually direct you to use Samsung Internet and Apple phones are preloaded with Safari.
However, the Chrome app has been downloaded more than 5 billion times, demonstrating how much people prefer it.
One reason for this could be that Chrome integrates across devices. It will save your history as well as your favorites and passwords, which provides for an overall better browsing experience.
No conversation about Google would be complete without mentioning YouTube, its sister company under the Alphabet umbrella. Purchased by Google in 2006 for 1.65 billion (a sum many thought was too high), YouTube has become a staple in our lives and is a big part of Alphabet's success. Here are a few quick-hitting stats to remind you how large of an influence YouTube has over our lives.
22. YouTube is the Second Largest Search Engine in the World
Right after, you guessed it, Google! This means that Alphabet controls the two largest search engines in the world.
Now, there is a bit of debate behind this stat. Many people don't consider YouTube a search engine because one must load content up to YouTube for it to appear in search results.
This is different from how Google operates (it finds content published on the web and then adds it to its catalog, meaning all you need to do to show up in Google is upload content to the Internet), but even if we look at it this way, it's difficult to underestimate the power of YouTube within the search market.
23. Over 1 Billion Videos are Viewed on YouTube Each Day
There's not too much to say about this one other than that this is a lot of videos. One billion videos per day translates to 41 million per hour and about 694,000 per minute. It appears people are spending a lot of time watching videos on YouTube when they probably should be working on something else. Oh well! It happens to the best of us.
24. 400 Hours Worth of YouTube Videos are Uploaded Each Day
This one is quite mind-boggling purely because of the amount of time that goes into producing this content. Just think about the last time you tried to make a video of any length. Even if it was just a few minutes, you probably spent several more hours shooting the footage and editing it. This just shows how much of our energy goes into video content and why YouTube is so successful.
For context, consider that 400 hours per day is 2,800 hours per week, about 11,000 hours per month, and about 134,000 hours a year. That's a ton of time spent making videos.
The last part of Google's dominance we're going to cover is Android, the mobile operating system that is used on pretty much every phone in the world that's not made by Apple. In general, we consider Apple to be Google's main competitor in this area, but in reality, things aren't that close. Here are some stats to show you:
25. Android Controls Around 85 percent of the Mobile Operating System Market
As you can see, despite competing mainly with Apple, Google's Android has a tremendous lead. However, together, Google and Apple control about 99 percent of the mobile operating system market. Apple's share is still significant, and as long as they continue developing their own software for their popular devices, this will probably continue. But there's little chance they will ever be able to catch up to Android.
26. There Are More than 2 Billion Active Android Users Each Month
This is important because the Android system is one of the key ways Google collects the information it uses to sell ads. It monitors and records what you do with your phone and then sends this information to its partners so that they can better target you as part of their audiences.
Of course, you can turn much of this off if you want to have more privacy. But Google is betting that most of the 2 billion monthly Android users won't do this, something that will keep this segment of their business profitable for the years to come.
27. More than 24,000 Devices Across 1,300 Different Brands Use Android
That Android is installed on so many different devices shows that Google achieved what it was aiming for when developing the Android system. It was intended to be an adaptable system that could be molded to the end developer's needs, and that's exactly what they've managed to do.
It's mainly for this reason that Android is so dominant in this area. Its top competitor, Apple's iOS can only run on Apple products, and in the grand scheme of things, there are many more non-Apple products than Apple ones.
A Growing Empire
These 27 statistics should serve as a strong reminder of Google's dominance in today's market. But we didn't even get to all areas of Google. We didn't talk about Google Docs, which has over 500 million users, Google Photos, which has one billion users, or Google's hardware, such as the Pixel phone and the Google Home.
In fact, with Google's massive resources, it's difficult to find an area of the tech industry in which Google is not involved. And as the world becomes more and more digital, we can only expect Google to expand its reach even further.
The only thing that could possibly stop it is privacy concerns. There is a growing movement related to the amount of data companies such as Google collect on us that is hoping to take this power away from such large companies. However, at the moment, most people trust Google and are willing to sacrifice some privacy for the convenience Google can provide by collecting this data.
So, while things may change in the distant future, we can expect Google to continue to be the dominant player in search, maps, email, browsing, mobile operating systems, and much more for many years to come.