Surprising Social Media Statistics - The 2024 Edition

From TikTok's meteoric rise to Facebook's continued dominance, data on the social media landscape in 2024 holds fascinating insights into the ever-evolving digital realm.


Lyndon Seitz - Editor-in-Chief

Date Modified: April 18, 2024

Surprising Social Media Statistics - The 2024 Edition

Social media has woven itself into the fabric of our daily lives. There are over 4.88 billion active users worldwide, with platforms like TikTok and Instagram leading in user engagement. This reflects a shift in digital consumption, emphasizing visual content and instant communication.

Over the years, social media has evolved from simple networking to a complex ecosystem influencing commerce, politics, and culture. These platforms are no longer just for connecting with friends; they're integral in shaping public opinion, trends, and even market dynamics, highlighting their growing impact in various sectors.

Global Social Media Usage

User Demographics

Which Age Group is the Most Active on Social Media?

Recent research reveals that US adults aged 27 to 42, primarily millennials (born between 1981 and 1996), are the most frequent social media users. With 68.5 million active on various platforms, they represent approximately 30.3 percent of the country's social media demographic. Close behind are Generation Z users, aged 11 to 26 in the past year, accounting for 24.6 percent with 56.4 million users. 

Despite Gen Z's growing presence online, experts predict millennials will remain the dominant group in social media usage in the US until at least 2026.

  • Gen Z (11-26): 56.4 million
  • Millennials (27-42): 68.5 million
  • Gen X (43-58): 51.8 million
  • Baby Boomers (59-77): 36.9 million

Which Platforms Lead in 2024's Global Gender Social Media Usage?

Among those studied, Snapchat leads in female user engagement globally as of January last year, capturing 51 percent of its audience. This marks it as the top platform for women among major social networks. Instagram closely trails with 48.2 percent female users. Conversely, Twitter has a predominantly male user base, constituting 63 percent of its global audience.

Gender Distribution among leading global platforms. Platforms included are facebook, tiktok, instagram, X, and LinkedIn

How Many Global Social Media Users in the Past Year by Region?

Social media is global, with social media enthusiasts appearing in the millions in the following regions.

Regional Distribution of global social media users in 2023 where data is presented in millions

How Much Time Do People Spend on Social Media?

The global average daily social media usage in 2022 reached 151 minutes daily, increasing from 147 minutes in the prior year. The Philippines leads with users spending 3 hours and 53 minutes daily, while the U.S. averages 2 hours and 3 minutes.

Other Social Media Sites Platforms

Beyond Facebook and Twitter, numerous social media platforms cater to diverse interests and communities, offering unique features that foster niche engagements and specialized content, reshaping how we interact and share online.


five statistics about facebook

From its start in a dorm room to becoming a global giant, Facebook has redefined how we connect. 

Facebook's Massive 3.030 Billion Monthly Active Users in Q2 Of Last Year

Facebook is the world’s largest social media app at 3.030 billion monthly active users (MAUs). This marks a significant increase of +41 million from the previous quarter's 2.989 billion MAUs. 

Furthermore, Facebook's daily active users (DAU) for the same period reached 2.06 billion, reflecting a 3 percent year-over-year growth.

1 Billion Stories Shared Daily Across Facebook Apps

The creation and consumption of Stories have surged since their introduction, resulting in a remarkable milestone—over 1 billion Stories are shared each day across the Facebook family of apps.

Nearly 98.3 Percent of Facebook Users Prefer Mobile Access

About 98.3 percent of Facebook users choose to access the platform on their mobile devices at least some of the time.

7 Percent of Gen Z Users Consider Quitting Facebook in the Past Year

Additionally, 25 percent intend to reduce their time spent on the platform.

In this context, Gen Z refers to users aged 18 to 25. While a 7 percent departure rate doesn't signify a mass exodus, it does signal shifting user behaviors that marketers should monitor closely.

India Leads with 315 Million Facebook Users

Here are the top five countries with the most Facebook users

  1. India: 315 million
  2. USA: 175 million
  3. Indonesia: 119.9 million
  4. Brazil: 109.05 million
  5. Mexico: 83.75 million

Only 18 Percent of Americans Trust Facebook With Their Privacy and Data

Despite its widespread popularity, trust in Facebook has significantly declined in recent years. A mere 18 percent of American social media users have confidence in Facebook's ability to safeguard their data and privacy, ranking it the least trusted social media platform.

81 Percent of Businesses Embrace Video Marketing on Facebook

Video marketing is the go-to strategy for businesses, with a whopping 81 percent of them actively sharing videos on Facebook.

Facebook Keeps Users Engaged for 19.42 Hours Monthly

On average, a Facebook user dedicates 19.42 hours per month or approximately 35 minutes daily to the platform in 2022, ranking it as the third most engaging social media app. TikTok takes the lead with 23.3 hours per month, followed closely by YouTube with 23 hours per month.

31 Percent of Americans Turn to Facebook for Regular News Updates

Facebook outshines most social media platforms. A significant 31 percent of users admit to regularly getting their news fix from Facebook.

19 Percent of U.S. Shoppers Start Online Hunt on Facebook

Facebook is the go-to social network for online shopping searches among U.S. consumers, capturing 19 percent. Amazon tops the overall list, followed by search engines,, and YouTube.

Over 200 Million Businesses Leverage Facebook Apps to Connect with Customers

Meta, formerly Facebook, has been a lifeline for some businesses during the pandemic. Each month, over 200 million businesses use Meta apps to establish digital storefronts and engage with their customer base.

Facebook Photo Posts Lead with 0.12 Percent Engagement

Here's an exciting tidbit about Facebook: photo posts reign supreme with the highest engagement rate at 0.12 percent. They outperform status posts (0.11 percent), video posts (0.08 percent), and link posts (0.04 percent).

Over 1.8 Billion People Engage in Facebook Groups Monthly

Facebook Groups see participation from a whopping 1.8 billion people each month. These active groups are overseen by approximately 70 million admins and moderators, with over half of all users belonging to five or more groups.

Facebook Live Videos Score 26 Percent Higher Engagement Than Others

Facebook users have a soft spot for live streams. Facebook enjoys a 26 percent higher engagement rate with live video streams than other social media platforms. The probability of tuning in to a live stream here is four times higher.

Facebook Reels Offers a Potential Audience of 697.1 Million Users

Here's a comparison of potential ad audiences across different Facebook placements:

  • Stories: 1.25 billion users
  • Search results: 733.1 million
  • Facebook Marketplace: 495.7 million

While Reels' audience is slightly smaller than Stories, Facebook's enthusiasm for Reels is evident.


five statistics about Tiktok

Dominating screen time worldwide, TikTok has redefined social media, making everyone from teens to grandparents potential viral stars. And it’s an app indeed worth studying, given its growth.

TikTok Takes the Crown as the Most-Downloaded App in Q1 2022

In the first quarter of 2022, TikTok claimed the top spot for app downloads, surpassing even Instagram. With over 3.5 billion total downloads, it's the fifth app in history to achieve this milestone—and it's the only one that isn't part of the Meta family.

TikTok Leads in Average Time Spent

TikTok boasts the highest average time spent among social media platforms in the past year. Users spent an average of 55.8 minutes on TikTok, surpassing YouTube at 47.5 minutes and Twitter at 34.1 minutes.

US Dominates TikTok with Largest User Base

In October of last year, the United States dominated the TikTok user base with 143 million users. Indonesia followed with 106 million users, while Brazil secured the third spot with nearly 95 million users enjoying short videos on the platform.

TikTok is Available in 155 Countries and 75 Languages

TikTok's secret to success? Going local and viral. TikTok's popularity soars worldwide with content tailored to each region and a star-studded lineup of local celebrity ambassadors. 

Douyin (TikTok's Chinese Version) Set to Surpass 835 Million Users

Experts predict that Douyin's user base will exceed 835 million by 2025, solidifying its position as China's leading platform for knowledge, culture, and art.

TikTok Breaks Records with 272.7 Million Downloads

In Q3 of last year, TikTok saw a staggering 272.7 million global downloads. Initially launched as Douyin by ByteDance in China, TikTok revolutionized short-video content and gained worldwide dominance in 2020. In Q1 2020, downloads surged, reaching 313.5 million globally, marking a remarkable 62.3 percent increase from Q1 2019.

Most Used TikTok Sound of 2022 with 38.6 Million Plays

The most popular sound on TikTok in 2022 was "Love You So" by The King Khan & BBQ Show. It racked up an impressive 38.6 million plays in the year's first half. In second place was "Monkeys Spinning Monkeys" by Kevin MacLeod & Kevin, with 18.51 million plays.

Most Liked TikTok Video of All Time

Bella Poarch's 10-second lip-sync to "M to the B" by Millie B boasts a staggering 61 million likes, making it TikTok's most liked video as of March last year. In the runner-up spot, @jamie32bsh's "dancing in front of the bathroom mirror" racked up nearly 52 million likes between January 2022 and March of last year.

92 Percent of TikTok Users Get Active After Watching

After watching a TikTok video, 92 percent of users take action. They might hit the like button, drop a comment, or share the video with friends. It's this high level of engagement that sets TikTok apart from other social media platforms.

TikTok's Most Popular Categories Based on Hashtag Views

Initially known for dance videos, TikTok has transformed into a versatile platform encompassing various categories. Here are the current top TikTok trends by hashtag views:

ten of Tiktok's most popular categories based on hashtag views

TikTok Tops as Favorite Social Media App Among US Teens

As of March last year, 37 percent of American teenagers have chosen TikTok as their favorite social media app, marking an increase from 30 percent in the past two years. Snapchat shifted to second place, dropping from 31 percent to 27 percent, while Instagram secured third place, with 23 percent of teens preferring it.

TikTok Ads Are More Affordable Than Other Social Media Ads

Advertising on TikTok is cost-effective, with a 30 percent lower cost-per-click than Meta. You can reach the same audience on TikTok for 2.5 times less than on Meta, making it a budget-friendly choice for advertisers.


five statistics about Youtube

A world leader in video content and the first name you think of regarding online videos, YouTube is not just a video platform but a social media site, given its functionality.

YouTube Ranks as the World's Second-Largest Social Media Platform in the Past Year

As of last year, YouTube boasts 2.7 billion active users, making it the second-largest social media platform globally, trailing only Facebook, which has 2.9 billion users. Notably, 55.10 percent of the world's 4.9 billion active social media users engage with YouTube.

YouTube Is the World’s Second Largest Search Engine

YouTube is not just a platform for videos; it's also a powerful search engine. When people are looking for video content, they often turn to YouTube first.

500 Hours of Video Uploaded to YouTube Every Minute

Every minute, 500 hours of video content flood YouTube worldwide. That's 30,000 hours of content per hour and a staggering 720,000 hours daily.

54 Percent of YouTube Users Are Male

Among YouTube users aged 18 and older, 46.1 percent are female, while 53.9 percent are male. This marks a change from 2020, when 56 percent were male, indicating a potential rise in female content creators and viewers.

YouTube Is a Daily Habit for 62 percent of U.S. Internet Users

Watching YouTube has become a daily ritual for many. A solid 62 percent of internet users in the United States use YouTube daily. Weekly, 92 percent tune in, and 98 percent are monthly viewers.

India Dominates YouTube with 462 Million Users

As of October last year, India led the pack with 462 million YouTube users. The United States followed with 239 million, while Brazil secured the third spot with 144 million viewers. The United Kingdom also contributed 56.2 million users.

MrBeast Tops YouTube Earnings with a Record $54 Million

In an impressive feat, MrBeast, also known as Jimmy Donaldson, achieved a record-breaking milestone by earning a staggering $54 million in gross revenue in 2021, making him the highest-earning YouTube creator in history, as reported by Forbes magazine.

75 Percent of Small Businesses Credit YouTube for COVID-19 Resilience

Amid pandemic challenges, businesses turned to online platforms like YouTube and TikTok. In an Oxford Economics survey, 75% of businesses found that utilizing YouTube aided them in navigating the pandemic, with 83% stating it facilitated adaptation.

70 Percent of Viewers Have Made a Purchase After Seeing Brands on YouTube

According to Google's Ads & Commerce Blog, a whopping 70 percent of viewers have made purchases from brands they saw on YouTube.

People Love Watching YouTube Videos Daily

Viewers enjoy one billion hours of YouTube videos daily, racking up billions of views. That's about 8.4 minutes per person on Earth per day.

YouTube Users Choose Mobile Devices Over Desktop

About 63 percent of YouTube's watch time originates from mobile devices.

80 Percent of U.S. Parents Say Their Kids Watch YouTube

Around 80 percent of U.S. parents with children aged 11 and under confirm their kids watch YouTube. Among them, 53 percent say their children watch YouTube videos daily.

Baby Boomers and Gen X Are YouTube's Fastest-Growing Users

Contrary to the common belief that YouTube is for millennials, Baby Boomers (50-65) and Generation X (36-49) are the platform's fastest-growing demographics. YouTube's watch time is on the rise among older audiences (or the previously younger audiences are sticking with the platform).

96 Percent of U.S. Teens Are Active on YouTube

About 96 percent of online U.S. teens use it.

70 Percent of Viewers Prefer Horizontal Video on Mobile

According to Think By Google, 70 percent of people default to horizontal viewing when watching YouTube videos on their phones.


five statistics about Instagram

Instagram is a window to a world of visual stories, one scroll at a time. From mouth-watering food pics to breathtaking travel snaps, it's where aesthetics meet aspiration.

Instagram's Monthly Active Users (MAUs) Surpass 2.35 Billion

Instagram boasts 2.35 billion monthly active users, securing its spot as the 4th most popular social media platform globally. Projections suggest it will surpass 2.5 billion users by the end of last year, with 47.84 percent of smartphone users engaging with it monthly.

Instagram Users Tap the 'Like' Button 4.2 Billion Times Daily"

Instagram boasts exceptional engagement, with over 4.2 billion daily likes. Its focus on visuals makes it a magnet for user interactions, surpassing many social media platforms.

When to Post on Instagram for Maximum Engagement

CoSchedule's data analysis indicates that the best times for Instagram posts are 1:00 PM and 5:00 PM. For B2B companies, peak click-through rates occur at various times: 12:00-1:00 PM, 5:00-6:00 PM, and 8:00-9:00 PM.

87 Percent of Gen Z Users See Reels as TikTok's Twin

It's no shocker that Reels and TikTok are seen as almost identical since they share the same content types. If you're on Reels, it's worth sharing your content on TikTok, too, minus the Instagram watermark.

Instagram Users Spend 30 Minutes Daily

Instagram's daily usage surged by 13.8 percent from 2019 to 2020, with users spending approximately 30 minutes per day on the platform.

More Male Users on Instagram

Instagram categorizes its users into male and female genders, with 51.8 percent identified as male and 48.2 percent as female. While there are more male users, the distinction is small.

70 Percent of Instagram Users Prefer Mobile Shopping

More than 1 in 3 Instagram users have made online purchases via their mobile phones, indicating a 70 percent higher likelihood compared to non-users.

India and the United States Dominate Instagram User Count

India takes the lead on Instagram with a staggering 229.5 million users, closely followed by the United States with 149.35 million users.

71 Percent of US Businesses Embrace Instagram for Brand Promotion

With over 8 million business accounts in 2020, it's no wonder that 71 percent of US businesses utilize Instagram to promote their brands. Instagram's impact on brand visibility is undeniable.

Instagram Users Find New Products and Services

A remarkable 83 percent of Instagrammers discover new products and services through the app, often leading to purchases.

Instagram Reels Outperform Regular Videos in Engagement

Instagram Reels boast a 22 percent higher engagement rate compared to regular videos.

90 Percent of Instagram Users Follow Businesses

Instagram isn't just for keeping up with friends and family. A walloping 90 percent of users also follow their favorite businesses for updates. With over 200 million businesses on the platform, you can easily support your favorites.


five statistics about the social media application, X

While the platform has undergone some changes in the last year (to understate it), X still has a significant user base and is worth watching. Whether it’s on its downturn or regrouping before a significant upswing, you should remember the following about X.

Twitter Surpasses 436 Million Monthly Active Users in the Past Year

Twitter's monthly active user base has seen substantial growth, rising from 366 million in December 2022 to 436 million in January of last year. While it may lag behind other major social platforms, such as Facebook, WhatsApp, TikTok, YouTube, and Instagram, this increase highlights Twitter's growing user community.

Twitter Ranks as the 6th Most Popular Social Platform Among U.S. Users

According to a recent survey of mobile users, 52 percent of Americans interacted with the Twitter app, securing its position as the sixth most popular social platform in the United States.

Twitter Grows 30 Percent Faster Than Instagram Among Gen Z Users

Gen Z's perception of Twitter is changing. In just two years, Twitter's usage among Americans aged 12-34 has surged from 29 percent to 42 percent, marking a 36.6 percent increase. In contrast, Instagram only saw a 5.7% rise during the same period.

The Most Liked Twitter Moments of 2022

In December 2022, the most-liked tweet, posted from Chadwick Boseman's account, announced the actor's passing, garnering over 6.9 million likes. Elon Musk's tweet, humorously mentioning Coca-Cola, was the second most liked, amassing 4.6 million likes.

1 in 13 Tweets Contains Profanity

An analysis of over 51 million English tweets reveals that one in every thirteen words includes a curse word. The "F" word is the most frequently used, with the top seven profanities accounting for over 90 percent of offensive tweets.

23 Percent of American Twitter Users Share Their Job in Bios

Regarding Twitter bios in the United States, job titles or industries take the lead, with approximately 23 percent of American users featuring this information. Other common mentions in profiles include hobbies (12 percent), family relationships (8 percent), and political views (6 percent).

Tweets with Images Outperform Text-Only Posts

Research by Buffer analyzing their last 100 tweets found that tweets with images received 89 percent more likes, 150 percent more retweets, and 18 percent more clicks than text-only tweets.

Twitter is the Go-to Platform for Journalists

With 69 percent of journalists revealing that Twitter is their primary or secondary social media platform for research, it solidifies its position as the top choice for media professionals.

62.9 Percent of Twitter Users Are Male

Twitter's user demographics in as of last year show an increase in male users, accounting for 62.9 percent, while female users make up 37.1 percent, marking a notable shift compared to 2022.

United States Leads in Twitter Users Worldwide

The United States boasts the highest number of Twitter users, totaling 77.75 million. Other top countries include Japan, India, Brazil, and the United Kingdom, each contributing to the platform's global user base.

  • United States: 77.75 million
  • Japan: 58.2 million
  • India: 24.45 million
  • Brazil: 19.05 million
  • United Kingdom: 19.05 million

23 Percent of Twitter Users Embrace Political Tweeting

While 45 percent of Americans have tweeted about political or social issues in the past year, 23 percent of users consider political tweets a significant part of their Twitter activity. An analysis of over 1 million tweets revealed that around 33 percent were politically oriented.

74 Percent of Twitter Users Turn to the Platform for News

Twitter takes the lead as the top news source, with a massive 74% of its users relying on it for their daily dose of information.

54 Percent Tweet Less Than Once Daily

During the last quarter of 2013, most of Interbrand's top 100 global brands (54 percent) tweeted less than once a day. On average, these companies tweeted 12 times daily. The data was from Simply Measured.

Twitter Ads Reach 10.7 Percent of Internet Users Worldwide

Twitter's advertising reach extends to 10.7 percent of internet users worldwide, translating to approximately 445 million users.


five statistics about LinkedIn

LinkedIn isn't just a resume hub; it's the go-to network for professionals. It's where careers flourish, ideas are exchanged, and opportunities knock. Yet this description just scratches the surface when you consider the following stats.

LinkedIn Surpasses 950 Million Members Globally

In June of last year, LinkedIn boasted a membership base of over 950 million individuals spanning across 200+ countries and territories worldwide, marking substantial growth compared to its 2022 count of approximately 870 million members.

57.2 Percent of LinkedIn Users Are Men

LinkedIn's user demographics show a global trend where men slightly outnumber women. In January 2022, the platform recorded 57.2 percent male and 42.8 percent female users.

The USA Dominates Desktop Traffic on LinkedIn

Regarding desktop traffic on LinkedIn, the United States leads the way. In May 2022, 31.28 percent of desktop traffic originated from the US. India and the United Kingdom followed, contributing 7.08 percent and 5.99 percent respectively.

53 Percent of Americans Are LinkedIn Users

The most recent data on global LinkedIn usage reveals more than 171 million American users on the platform.

LinkedIn Average Visit Lasts Over 7 Minutes

In December 2022, LinkedIn recorded a thumping 1.7 billion visits, marking a 16.86 percent spike from the previous month. The typical visit lasted around 7.27 minutes, during which users explored an average of 7.66 pages. These statistics pertain exclusively to desktop traffic.

Bermuda Leads in LinkedIn Ad Reach Rate

In January of last year, Bermuda claimed the top spot with a LinkedIn audience ad reach rate of 102.4 percent. This suggests businesses and individuals who have multiple accounts. The Cayman Islands followed closely at 97 percent, while Iceland secured the third position with an 89.2 percent reach. Surprisingly, the United States ranked seventh, with a respectable 75.4 percent reach.

LinkedIn Profiles with Photos Attract 21x More Views and 36x More Messages

Profiles with photos receive a substantial boost in views, messages, and overall engagement compared to those without. You don't need an expensive, professional headshot; any picture will put you on the right path to success.

LinkedIn SlideShare Gains 70 Million Monthly Users

TechCrunch reports that SlideShare, LinkedIn's platform for sharing presentation decks, now boasts over 70 million monthly active users. Notably, marketing expert Ross Simmonds has leveraged the platform successfully, with his top SlideShare presentation on Instagram Marketing amassing over 345,000 views.

Mornings is the Best Time to Post on LinkedIn 

Studies show that the best posting times for LinkedIn are at the start of the workday. Users exhibit peak activity levels between 8-10 a.m. on Wednesdays, 9 a.m. on Thursdays and Fridays, and 1-2 p.m. on Thursdays.

91 Percent of Marketing Executives Prefer It for Quality Content

When asked about the best platforms for high-quality content, 91 percent of marketing executives chose LinkedIn, surpassing X (29 percent) and Facebook (27 percent). For B2B marketers, LinkedIn is the go-to platform for delivering valuable content to decision-makers.

59 Percent of B2B Marketers Generate Leads

In a survey of B2B marketers, 59 percent credit LinkedIn for generating leads. This impressive result underscores LinkedIn's significance as a lead generation platform, surpassing the effectiveness of Facebook and X.


five statistics about Reddit

Reddit is a melting pot of communities, ideas, and debates. It's where niche interests find a global audience, and people can connect over shared passions. Imagine it as a sprawling digital city, where every subreddit is a unique neighborhood buzzing with conversation.

Reddit Boasts 430 Million Monthly Active Users

According to Hootsuite's latest social media report, Reddit ranks second in usage, trailing only Twitter.

Reddit's Top Posts Have Titles Under 120 Characters

When it comes to Reddit, the ideal post titles are between 60 and 80 characters long. Posts with longer or shorter titles tend to perform less successfully, according to Foundation Marketing's analysis

Average Reddit User Spends 9 Minutes and 39 Seconds Daily

Of the one billion monthly users, only 50 million log in daily. On average, these daily users spend 9 minutes and 39 seconds on the site, making it the 18th most visited page on the Internet, second only to Netflix.

87 Percent of Gen Z Users Embrace Reddit Communities

Gen Z users find joy in participating in Reddit communities, such as r/Minecraft and r/MakeupAddiction, to explore their interests. An overwhelming 87 percent of respondents believe there's a Reddit community for everyone.

Reddit Welcomes Over 1 Billion Unique Monthly Visitors

While Reddit's user count doesn't rival Facebook's, its web traffic surpasses even Amazon's. In 2022, the platform attracted over 1 billion unique monthly visits, showcasing its role as a hub for entertainment, user interaction, sharing experiences, reviews, and knowledge sharing.

42 Percent of Internet Users Aged 18-24 Are Active on Reddit

We Are Flint's study suggests Reddit's growing popularity among young adults, with potential for further growth.

There Are Around 3.4 Million Active Subreddits

Recent Reddit Matrix data, as of May 2022, reveals that about 3.4 million subreddits exist, with 551,076 emerging in the year leading up to April 2022. Additionally, almost 1,533 of these communities see daily activity.

Reddit Trusted for Reviews by 82 Percent of Generation Z

Regarding product, service, or experience reviews, Reddit ranks high in trust among Generation Z. According to HubSpot, it's trusted by 82 percent of users, following Google (86 percent) and Amazon (85 percent).

Video Games and Consoles Are Reddit's Most Popular Category in the Past Year

As of last year, Reddit's most popular category (after adult content) was discussions related to video games and consoles, with 17.40 percent of the platform's traffic according to Similar Web data from February.

44 Percent of Reddit Users Access the Platform on Mobile

Reddit maintains a significant desktop user base compared to other platforms. In 2022, only 44 percent of Reddit users accessed the site via the mobile app.

The Most Upvoted and Downvoted Reddit Posts of 2022

In 2022, the top Reddit post, titled "Times Square right now," garnered over 464,000 upvotes. It was originally posted in 2021 by u/SomeGuyInDeutschland. Conversely, the most downvoted post, from EA's official account in the /r/StarwarsBattlefront subreddit received a staggering 667,000 downvotes.


five statistics about Quora

Quora is a community of curiosity where questions meet answers from experts, enthusiasts, and everyone in between. 

Quora Has 400 Million Monthly Active Users

Quora attracts over 400 million unique monthly visitors seeking answers. Marketers have leveraged this sizable and engaged audience for successful advertising. With content spanning 24 languages and 300,000+ Topics, Quora ensures personalized and relevant information for users.

75 Percent of Quora Users Prefer Mobile Access

It's no surprise that we spend a lot of time on our phones, with online usage being a significant factor. Quora has adapted to this trend, with 75 percent of its users accessing the platform via mobile devices.

35 Percent of Americans Use Quora data reveals that 35 percent of Americans are active on Quora.

Quora Attracts More Adult Users with Higher Income

Adults aged 18 and above, especially those with a household income of $100,000 or more, favor Quora as an information source compared to platforms like LinkedIn and the Wall Street Journal.

65 Percent of Quora Users Hold College Degrees

Quora's community boasts a highly educated demographic, with 65 percent holding a college degree and 28 percent holding graduate degrees.

63 Percent of Quora's Traffic Comes from Google Searches

Based on data, 63 percent of Quora's traffic originates from search engines like Google. This means that when people search questions on Google, Quora's answers often appear in the results.

Quora Users Are 37 Percent More Likely to Hold Management Positions

According to a 2018 Nielsen study, Quora's user base includes a 37 percent higher representation of individuals in management roles compared to the general adult population.

Quora Sees Up to 5,000 New Questions Daily

Quora's vibrant community generates an impressive volume of content, with approximately 3,000 to 5,000 questions posted on the platform daily.

Quora's Impressive Net Worth Surpasses $1.8 Billion

Quora boasts a remarkable net worth, likely exceeding $1.8 billion. With its continually expanding user base, this figure is expected to rise even further.

54 Percent of Adult Quora Users Earn Over $100k Annually

Quora's B2B Marketing Guide, citing a 2017 study, reveals that 54 percent of Quora's adult users have an annual household income exceeding $100,000.

Facebook Dominates

Facebook Is The Most Visited Social Media Site in America

Facebook's dominance as the most visited social media site in America is not just about its vast user base but how it connects and engages with its audience in unique ways. Here are five reasons why Facebook maintains its top position:

  1. Facebook stays ahead by embracing the latest trends and technologies.
  2. Facebook's intuitive and constantly evolving interface makes it accessible, even for first-time users. 
  3. The platform offers a wide array of features that cater to various needs, whether it’s commerce, event-hosting, or something else. 
  4. Facebook excels in helping users stay in touch with friends and family, especially those far away.
  5. The platform's free-to-use model, with optional premium features, makes it accessible to a wide audience, regardless of budget.

Facebook is a Hub for Robust User Data for Businesses

Facebook stands out as a powerful tool for businesses due to its ability to harness robust user data. Here’s why:

  • Facebook Insights offers extensive data beneficial for businesses. It helps identify the most effective posting times, audience demographics including age, gender, and location, and what content engages the target audience the most.
  • Facebook allows businesses to engage directly with their audience. Timely responses to comments and messages build trust and loyalty.
  • Public business pages on Facebook improve search engine visibility, enhancing brand awareness. Linking to products and blog posts provides SEO benefits, gradually improving online visibility.

Facebook is a Leader in Growth Through Mobile Applications

The following factors collectively contribute to Facebook's position as a leader in growth through mobile applications, reflecting its successful adaptation to the mobile-centric preferences of modern users.

Wrapping Up

Social media is evolving faster than ever, with platforms like Facebook leading the charge. They're not just hangouts anymore; they're goldmines of user data and engagement, pivotal for businesses and creators to understand and harness.

Looking ahead, expect more personalized content, smarter AI-driven recommendations, and maybe even more immersive experiences. It's clear that staying adaptable and tech-savvy isn't just cool; it's crucial. And for the rest of us? Prepare for a more connected, interactive, and even more surprising social media world. 


How can small businesses effectively use social media for local engagement?

Small businesses can maximize social media for local engagement by tailoring content to community interests, using location-based targeting, and engaging with local events and trends. This approach fosters a closer connection with the local audience.

What role does data privacy play in social media marketing strategies?

Data privacy is pivotal in social media marketing, requiring a balance between personalized marketing and respecting user privacy. Ethical data usage builds trust and enhances brand reputation.

How can influencers ethically navigate sponsored content on social media?

Influencers must navigate sponsored content with transparency and authenticity. They must clearly disclose partnerships, and aligning with brands that reflect their values helps maintain credibility with their audience.

What are the emerging trends in social media content creation and consumption among different age groups?

Different age groups show varied preferences in social media content, with younger audiences leaning towards short-form, visually engaging content, while older groups prefer detailed, informative posts.

How are emerging social media platforms challenging the dominance of established ones, and what opportunities does this offer to marketers?

New social media platforms offer fresh, innovative ways to engage audiences, often appealing to niche interests or offering unique functionalities. For marketers, this means opportunities to explore untapped markets and creative campaign strategies.